How Can Geofencing Increase the Efficiency of Your SMS Marketing
Today, many business owners are adapting to the new trends when it comes to marketing strategies. Radio, TV, print ads and the internet – these are just some of the popular mediums most business owners are using these days to introduce their products and services to their target market. But despite the many options for you to choose from, there are still a few marketing strategies that are most preferred by many business owners and one of them is the text message marketing which is widely known as SMS marketing.
SMS marketing is the marketing strategy that enables business owners to send updates and advertisements to potential clients directly to their mobile phones and this is what makes it better that the other alternatives because with SMS marketing, you can directly reach out to target market. Yet the most important advantage with SMS marketing is that it is very easy to use and cost effective for the business owners and easy to access for the clients as well. However, like the other alternatives, SMS marketing also has its own fair share of disadvantages.
But because you can reach out to almost everybody who has a mobile phone with SMS marketing, you can have a hard time focusing on your target market. But you shouldn’t worry that much if you still want to start an SMS marketing campaign because geofencing is here to solve that problem for you.
With geofencing technology, you can now determine how many mobile phone users are in a certain area and you can even connect with them through text messaging. That way, you are not only provided with a better way to reach out to your target market but you are also given a chance to choose who among them should you connect or network with at the right time. With the use of various positioning tools such as wifi, Bluetooth, GPS and all other means of connecting, you can now reach out to the right people at the right place. Given such, there is no doubt geofencing surely makes SMS marketing a whole lot better than simply sending messages to people because with it you can now send the most appropriate messages to the most appropriate people at the most appropriate time and in the most appropriate place.
With geofencing, not only can you improve your targeting but also the engagement of the customers as well. For instance, if you detect a certain shopaholic at a spa nearby through your geofencing and you send her a message that your shop offers 30% discount on all bags and shoes, she is more likely to visit your shop right after she is done with her spa treatment.
If you are looking for the best geofencing support and services to improve your SMS marketing, you can always count on Propellant Media. For more information about their geofencing services, click here to visit the Propellant Media website now.